Customer Buying Habit A Supermarket Chain - 1217 Words

There are many transnational corporations that want to the open a store in China, but now, a British supermarket chain has a plan to the open a store in China. In addition, the essay will describe problems of company would face in China supermarket market. The first part will describe how some factor impact marking decision for the company, namely, customer buying habit, competitor information, culture and workforce. In the second part, the essay will evaluate what is a main problem of the company. Thirdly, it gives some recommendation for company that to avoid some problems. Finally, the essay will hope it through these information that to choice better opportunities and place to enter the Chinese market. The customer buying habit has a considerable influence for British supermarket chain which is plan open a store in China, it is also impacted by social factors, such as the group to which the customer belongs and social status. After that, the customer buying habits have identifi ed typical patterns of consumers and will guide marketing decisions ï ¼Ë†Kim, 2016ï ¼â€°. Another factor is cultural shifts which might view to new products that might be wanted by customer or to raise demand. For example, the British supermarket chain, want open a store in China, which is might the company would face problems. the company did not understand customer buying habit which is cause not quick take up share of supermarket market, for example, when customer want to buy some daily necessities,Show MoreRelatedCase Analysis : Tesco 1626 Words   |  7 Pagesbiggest retailers, and it is primarily based in the UK and has branched to over 14 countries around the world. They prioriKze their grocery chains, but have ventured out and decided to expand their business by offering consumers a wide variety of different products. Tesco was doing great, their market share skyrocketed and they were dominaKng other leading supermarkets, but it wasn’t all good for Tesco, in 2013 they experienced a big drop in profits and had to basically exit the US market. Also, theirRead MoreOperations Management and Supply Chain Management1248 Words   |  5 PagesQuestion: How does Operations and Supply Chain Mgmt enhance company profitability? 1. Content 2. Charts and Graphs 3. Evidence to support your position 4. Examples that highlight your conclusion Table of Contents: I. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 II. Operations Management and Profitability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 III. Supply Chain Management and Profitability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 IV. Examples/Case Studies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreBusiness1024 Words   |  5 Pagesis a supermarket with 84% of group sales being in food and liquor. This outline focuses on the supermarket and food retailing operations of this company. Woolworths quickly established itself as one of the major players in the supermarket industry and has been rated as Australia’s premier retailer . Woolworths has annual sales of almost $45 billion and continues to expand and lift profitability despite significant competition and daily challenges. Woolworths’ core business focus is on customers, andRead More3.1 Status Of The Retail Market In Bangladesh . Retail984 Words   |  4 PagesBangladesh’s GDP in F Y 2010/11. Retail and wholesale growth averaged over 7 percent in the last decade (Bangladesh Bureau of Statistics, 2011). Types of Retail Shops Retail shops in Bangladesh range from open-air temporary shops to well-equipped modern Supermarkets. The following classifications may be applied: 1. Open-Air Temporary Shops: These shops are the most traditional type of retail shops in Bangladesh, and they are visible both in rural and urban areas throughout the country. Primary commoditiesRead MoreSupermarket Power1175 Words   |  5 PagesTHE NATURE OF SUPERMARKET POWER ON THE HIGH STREET AND BEYOND INTRODUCTION In this essay I will be outlining the nature of supermarket power and how it affects competing retailers and the impact this has on us as consumers. I will do this by drawing heavily on the learning materials provided to underpin the factors involved. WHAT IS SUPERMARKET POWER? It is useful to describe what is meant by the term supermarket power. In the last twenty years, supermarkets have played a pivotal role in redefiningRead MoreThe Marketing Mix Of Iga1404 Words   |  6 Pagesmarketing strategy. Traditionally, the Marketing Mix has four considerations known as the 4P s — Product, Price, Place and Promotion. 1. Product The organization creates the products that its intended customers want to buy and define and improve the characteristics of products or service that meet its customers expectations, not only now but in the future. 2. Price A successful company would put its products at a competitive price but this doesn’t mean it has to be the cheapest in the market – supplyingRead MoreEvaluating Sainsbury s Resources And Capabilities Also For The Future Movement1725 Words   |  7 PagesStrength-The main strength of Sainsbury is that they are the oldest existing supermarket chain in the UK. Hence, the brand name of Sainsbury is widely recognized and building a loyal customer base in their region. Outstanding quality and competitive price for products are unique resources that other competitors could not imitate. Weakness-Despite, their efforts of transferring 64 expatriates as to launch the supermarket business in Egypt, human resource management resulted in high cost with lowRead Moreâ€Å"Consumer Society Gives People Choice.† Discuss This Claim. Essay1284 Words   |  6 Pagestheories and concepts raised by social scientists such as Zygmunt Bauman, Thorstein Veblen and Warren Susman. It will use these theories to evaluate the real choices offered by supermarkets, which play a major role in modern day consumption. For many, consuming is not only about essential purchases to live, but also buying into a favoured lifestyle and gaining a desired social kudos with an ability to consume. Zygmunt Bauman’s concept of seduced and repressed consumers illustrates inequalities andRead MoreCorporate Social Responsibility Of The Uk Retail Food Sector1621 Words   |  7 PagesAs pinpointed by the BBC (2013), ‘more than half of UK consumers changed their shopping habits as a result of the horsemeat scandal.’ The majority of consumers bought their meat from local butcheries and farms for transparency and sustainability purposes. In response food chains had to come up with decisive reformative measures to rebuild customer trust and regain their loyalty due to a change in buying habits. Retailers are now more concerned with showing their business integrity and values to consumersRead MoreConduct A Porter s Five Force Analysis772 Words   |  4 Pages#1: Conduct a Porter s Five force analys is. (Show your work.) The case is about Loblaw companies Inc., a highly successful grocery chain in Canada. Loblaw is Canada’s largest food distributor. The major issue is the emergence of Wal-Mart, who is looking to pursue expanding their grocery line chain in the Canadian market. According to Yunna (2014), porter’s five forces model has been widely applied to analyze industry competition in various markets. Using Porter’s 5 Forces to analysis the

Mechanisms For Risk Management And Control - 1671 Words

Imagine if an agency was able to actually ensure that its officers were safely responding to calls for service, communicating with the public in a courteous manner, and enforcing the law without violating the rights of the citizens they are sworn to protect. The thought of providing this type of oversight and close supervision seems nearly impossible—there are far too many officers and far too few supervisors who already have a myriad of tasks. However, while this might first appear as an exercise in wish fulfillment, the solution lies in a tool that most agencies are already utilizing: the body-worn camera (BWC). As more and more law enforcement agencies purchase BWCs in response to the public’s demand for transparency in police†¦show more content†¦Ask the question, â€Å"Where is the agency bleeding?† If an agency has experienced negative media attention or civil litigation as a result of poor officer performance, this model will help leaders discover which incidents create the greatest opportunity for the negative results they are trying to mitigate. Vehicular pursuits, arrests involving the use of force, and confrontations with combative subjects during mental health–related calls are the most prominent areas where law enforcement agencies have experienced loss. The agency’s first step toward employing BWCs for risk management involves identifying the incident types that have been most problematic for the agency. Review the agency’s loss data to determine what types of incidents historically have had the greatest negative affect on officer safet y and civil liability. Once this high-risk critical incident list is generated, agency leaders should require selected supervisory personnel to conduct a mandatory review of all incidents that fall under these categories. Step 2. Deconstruction and Key Performance Indicators The next step in developing a holistic risk management program using BWC video as core content involves deconstruction. Deconstruction is the process of separating a complex system into the smallest subsystems possible to better understand theShow MoreRelatedRogue Trader1525 Words   |  7 Pagesunauthorized and risky in terms that the risk limit of loss is violated and the bank, has to pay margin money on a continuous basis to make up for the loss involved. Moreover the negligence of the Barings Bank management and huge dependence on Leeson caused the bank a huge loss of $1.7 billion (Krawiec, 23-26; Rogue Trader). Evaluation of Barings’ internal control mechanism Internal Control mechanism of Barings’  bank and its tone at the top: The internal control mechanism of the Barings  bank was completelyRead MoreControl Mechanisms: The Walt Disney Company: Team project1358 Words   |  6 PagesControl Mechanisms: The Walt Disney Company Introduction Organizations use control mechanisms to help regulate guidelines and procedures which contribute toward effectively achieving organizational goals. The Walt Disney Company is a well known entertainment organization that has become tremendously successful both nationally and internationally over the past 70 years or so partly through successful implementation of control mechanisms throughout every aspect of the organization. The purpose of thisRead MoreThe Ethics And Ethics, Prevention And Protection1459 Words   |  6 Pagesprotection, security issues and controlling the risk associated with the programs. The report would present the governance, policies, the implementation and procedures and the standards ensures the security of the organization. The main aim is to c ontrol the risk to an extent, so the organization can withstand and protect the organization assets from being attacked are very crucial and while working with the sensitive data the potential mechanisms should be enforced. Any organization defining theRead MoreCorporate Governance : A Troubled Economy Essay1372 Words   |  6 Pagesits goals. Internal audit tells us that an organization reach its objective by bringing a disciplined, systematic approach to improve and evaluate the effectiveness of risk management, internal controls and governance process. The World Bank has defined corporate governance as ‘the manner in which power is exercised in the management of a country’s economic and social resources for development’ the corporate governance relates to how well an organization is managed to ensure its sustainability as aRead MoreHow Technology Has Changed Our New Set Of Skills And Practices1040 Words   |  5 Pagesbanking industry is keen to redefine its approach to security thereby making an attempt to balance three critical factors i.e. cost, innovation and risk. On parallel grounds, the domain of internal security is undergoing drastic changes that mandates banking institutions to embrace new set of skills and practices. Fraud can be categorized as a business risk – it is like a sword of Damocles over a bank’s future. This must change for the good. The rapid pace with which the technology is changing, likeRead MoreWalmarts Success Driven by Control Mechanisms1194 Words   |  5 PagesContr ol mechanisms are used by organizations to help standardize processes which contribute to overall company goals. Wal-Mart is a large business working to meet the needs of its customers, employees and suppliers by incorporating controls; controls consists of market control, clan control, manager audits, and performance standards. Each control is significant to effectively thrive in the business world; additionally, increasing customer, employee and supplier confidence. The effectiveness of eachRead MoreChallenges Faced By The World Today1042 Words   |  5 Pagesbanking industry is keen to redefine its approach to security thereby making an attempt to balance three critical factors i.e. cost, innovation and risk. On parallel grounds, the domain of internal security is undergoing drastic changes that mandates banking institutions to embrace new set of skills and practices. Fraud can be categorized as a business risk – it is like a sword of Damocles over a bank’s future. This must change for the good. The rapid pace with which the technology is changing, likeRead MoreKitchen Best Case Summary Essay1064 Words   |  5 Pagesestablishing a more efficient internal control mechanisms of the company to ensure its future success. Kitchen Best Appliance Co. Ltd belongs to small- and medium-sized enterprises and is based in Hong Kong with its own manufacturing plant in Guangdong province. As a chief executive, Henry Chan is more aggressive than his father. He focused on expanding the company’s reach in the European and American markets and brought a more western and less paternalistic management style. However, he relied heavilyRead MoreIS3340-Unit 2-Assignment 21549 Words   |  7 Pagesï » ¿Unit 2 Assignment 2: Procedure Guide on Access Control I. Access Control Procedure a. If a system does not support the minimum structure and complexity as detailed in the aforementioned guidelines, one of the following procedures must be implemented: i. The password assigned must be adequately complex to insure that it is not easily guessed and the complexity of the chosen alternative must be defined and documented. ii. The legacy system must be upgraded to support the requirements of thisRead MoreRisks to Information Confidentiality933 Words   |  4 PagesRisk1 – Risks to information confidentiality. Risks to information confidentiality also refer to information security. As the whole developers’ team has constant and easy access to the information of the entire project, providing a total security become difficulty. Oleg I. (2005) illustrates an example: A developer sends some core files with the source code to his own mailbox on the Yahoo server in order to work at home. This kind of security breach is likely to ruin the contract. Controls and Reasons

Tikopia of Melanesia free essay sample

Tikopia of Melanesia Barbara Pritchard Anthropology 101 Instructor Tawny Townsend June 27, 2011 Tikopia of Melanesia Tikopia of Melanesia has been through many different changes in their society. Agriculture also known as agricultural states is their primary mode of subsistence; you may also call them emerging agriculturalists. The island of Tikopia is lead by chiefs which are their traditional ritual leaders. â€Å"Chiefs are the economic focus in the Tikopian society†, (Nowak Laird, 2010).Another name for Tikopians village or community would be chiefdom. In this paper you will read about how, Tikopia of Melanesia is different in their subsistence practices, social change, political organizations, and beliefs and values. Subsistence Practices Tikopia practices a precise method of agriculture. Tikopians search for clear forests and dried swamps, which provide them with irrigated land, access to markets, and trade routes. The empty land allows control over resources. Technology also plays a part in their subsistence practices. Technology may include intensive agriculture (for example, irrigation, terraces, and flood control) and trade infrastructure such as ships, ports, bridges, and roads. In addition, there may be ownership of technology, allowing for control over production and distribution†, (Nowak Laird, 2010, p. 146). Men mainly do the hard work, cleaning forests, building fences, and planting; the women do the gardening, take care of the children, and prepare food. The women and men both play major roles in their subsistence practices. They use balanced reciprocal exchange and redistribution to transport goods and services. Balanced reciprocal exchange is exchange with an agreement with a return of an equivalent item or an item with a greater value. â€Å"Redistribution is tribute, or the products of families’ or individuals’ labor, is collected in a central location and then sorted, counted, and either stored or given away to producers and non producers†, (Nowak Laird, 2010, p. 149). The men build canoes in order to transport their goods and services.While agriculture is the subsistence base for chiefdoms as well as agricultural states, â€Å"clan chiefs are the traditional political and ritual leaders of the â€Å"clan†; they hypothetically own all the land, are key figures in production and distribution, and major agents of social control because as a result of missionary activities, the Tikopians have become Christianized, and ritual advisors are no longer import,† (Firth 197 0). The way they survive their mode of subsistence, has an impact on their social change as well. Social Change The change occurred slowly, but the Christian missionaries transformed the local population throughout Melanesia to Christianity. Over the next thirty years, all of the chiefs in Tikopia and their follower’s had been converted to Christianity; which changed the Tikopians culture forever. This conversion leads to hostility between the Christians and the traditional communities. The conversion to Christianity has changed a lot of things in the Chiefdom communities.In Tahiti, for example, they have had to change the way they know to live in order to make it with a new religion. The change has made their cultural values decease. The coming of Christianity has also changed their beliefs. It took away their dance, music, temples, wood carvings, and more. Not everyone has been able to accept the coming of Christianity into their culture which causes conflict among the people. I am using the etic perspective because I am on the outside looking in. I will never know what exactly goes on.I only know what I read about. In order to know what really goes on, I would have to experience what they have experienced. I could use the emic perspective about how the changing from their original beliefs has affected their lives. I know that any major changes of any sort can be hard to adjust to, especially when you are used to doing things in a traditional or standard manor. Tikopia is considered a ranked society; which means, they are found in environments with many resources’. The chiefs in Tikopians society are known as the economic focus.The chiefs are the owners of the land, making sure that the commoner family groups have equal access to the land for cultivation. The distribution of land is reasonably divided by each family group chief. The land is divided into orchards for growing bananas, coconuts and yam gardens. The crops can only be access through shared agreement by the individual families. â€Å"Typically chiefs hold more land than commoners but the chiefs land is necessary in order for him to fulfill his ritual responsibilities,† (Nowak Laird, 2010). Political OrganizationsThe Chiefdoms have full time and permanent political positions to oversee the regions they govern. A chief is born into his position that is said to be reinforced by supernatural power. Being a chief is said to be sent from the gods; which, provides them with supernatural power of authority over their regions. A chief is â€Å"full time and permanent, outlasting the lifespan of the office holder,† (Nowak Laird, 2010, P. 14, Para. 1). Upon the death or retirement of a chief the office must be filled by his son or next in line for the position.The higher ranking chiefs have control over lesser ranking individuals of who controls a particular territory of a social unit. Although, lesser chiefs collect from those below them each small village has a leader or chief who is akin to and submissive to the head chief in the central community. â€Å"Chiefdoms can vary in their political complexity, some have only one level of political hierarchy; while others have two or even three tiers,† (Nowak Laird, 2010, P. 14, Para. 3). When a paramount chief dies in Tikopia an election is held among the lesser chiefs to replace him. Occasionally, Tikopia chiefs held total power in boundary over their people, particularly over their own clan members, though this power could be adapted by conventional methods of constraining a chief to respond to public opinion. Chiefs were and still are sacred and treated with great respect. Previously, chiefly families tended to form an intermarrying class, but nowadays unions between commoners and the children of chiefs are frequent. Beliefs and Values The original Tikopia religious system was oriented around rituals for various ancestors and gods.With the aim of obtaining such ends as favorable weather, crop productivity, success in fishing, and the curing of illness. Each chief has two sets of advisors, one for each ritual and spiritual affairs. For example, ancestors in genealogical rank-order may be among chiefdom’s supernatural beings, reflecting the social order. They believe that the material and spiritual world cannot be separated. Their religious views are repeated and based on â€Å"seasonal patterns of nature, and they believe that the natural order is impossible to tell apart from the moral and spiritual order,† (Nowak Laird, 2010, P. 1, Para. 1). Tikopia believe in spirit beings such as: ancestors, gods, and spirit powers that had took over human form. Tikopia community, led by their chiefs joined the church, thus drastically changing ceremonies and practitioners. Ceremonies being a major spirit being were worshipped in complex rites, with offerings of food and bark cloth. These ceremonies were performed in which canoes, crops, temples, and people were rededicated to gods and ancestors for protection and wealth. â€Å"Tikopia worked out an accommodation of Christianity that ultimately preserved many of their traditional practices.In some other Pacific Islands, Christian missionaries introduced the idea of competitive giving of money to the church and required members to wear Western-style clothing, practices that required the indigenous people not only to change their spiritual belief systems, but also required them to earn money and enter into nontraditional exchange relationships,† (Macdonald 113-7) Tikopians have become Christianized, and ritual advisors are no longer important. Although, the clans are hierarchically ranked, the chief of the highest ranked clan should be considered as first among equals, rather than as a true paramount chief.The original Tikopia religious system was oriented around rituals for various ancestors and gods, wit h the aim of obtaining such ends as favorable weather, crop productivity, success in fishing, and the curing of illness, and each chief has two sets of advisors, one for each ritual and spiritual affairs. Conclusion Even though, the clans were hierarchically ranked, the chief of the highest ranked clan should be considered as first among equals, rather than as a true paramount chief. Tikopia is lead by higher ranking chiefs, which has control over lesser ranking chiefs that control a particular territory.

The Fairlytale of Shrek Essay Example For Students

The Fairlytale of Shrek Essay As a child, I grew up spending countless hours watching fairy tales and dreaming that one-day I would become a princess. Todays modern day fairy tales have changed compared to the classic day fairy tales. That is why one can argue as to whether Shrek falls under the category of a fairy tale or is it just a parody of the popular classic fairy tale. It is my opinion that Shrek is a fairy tale that can be enjoyed by both children and adults. Most fairy tales follow a formula for their storyline, which is a sweet and poor, usually orphaned, young girl who meets a handsome young man who at some point turns out to be a prince. We will write a custom essay on The Fairlytale of Shrek specifically for you for only $16.38 $13.9/page Order now In Shrek, the storyline varies in that Shrek is an ogre, who sets off to rescue Princess Fiona as part of a bargaining trade with Lord Farquaad to get rid of the fairy tale creatures that have taken over his swamp. This is where Shrek (the movie) makes fun of most of the popular fairy tale characters. Shrek does have a heart of gold, but he does not have the typical sweet personality of most fairy tale characters. At the end of the story the princess does fall in love with him, but unlike Beauty and the Beast, where the beast turns into a prince, Fiona actually turns into an ogre. Although Shrek isnt the typical fairy tale, as it deconstructs and reconstructs the genre, brings about a complexity new re-interpretation of this kind of films,? it does fit into the genre of a fairy tale (Perez). For a story to be classified as a fairy tale it needs to have some of the following characteristics: contain some characters who are either all good or all bad, often include a task that, if completed, brings a reward, often include a magic object  ¦often begin with Once upon a time ? and end with Happily ever after? (Bosma). Shrek does follow many of the fairy tale guidelines. Shrek is one of the good characters along with his talking donkey friend. As for some of the bad characters would be Lord Farquaad and the fairy godmother. Another element of a fairy tale takes place when Fiona had a spell that was cast upon her turning her into an ogre at night. However, the beautiful Princess Fiona is not your typical fairy tale princess, because while she does get Shrek to help rescue her, etc, she also demonstrates the ability of being able to defend herself when they get ambushed in the forest by Robin Hood and his merry men. Shrek also parodies the sentimental moments of most fairy tales. For example, when Snow White runs away from her castle, she befriends numerous amounts of forest animals. In the movie, Shrek, when Fiona sets out to find something to eat for breakfast, she encounters a bird and they both start to sing along; however, due to Fionas high pitch voice the little bird blows up. The previous examples from the film are used to create comic relief in the movie so that parents and children will get a good laugh instead of leaving the cinema with a tissue in hand. There are many comparisons that show how the characteristics in Shrek match the characteristics of what defines a fairy tale. From magic, to good and bad characters, and a task that brings reward, Shrek has it all. When the Grimm Brothers and other writers of fairy tales wrote their books, they would limit themselves to writing about the era in which the story unfolded and there were no Cinderella part II nor III (Brothers Grimm?). This is not the case with Shrek, which has gone on to have four parts. In Shrek part II, Shrek is faced with meeting his in-laws, and automatically meeting with the discontent of his father-in-law. Fiona gets very upset by this and gets visited by her fair godmother who claims that she is going to help her. .u47e718afe537c25f049fadfb0c0638fd , .u47e718afe537c25f049fadfb0c0638fd .postImageUrl , .u47e718afe537c25f049fadfb0c0638fd .centered-text-area { min-height: 80px; position: relative; } .u47e718afe537c25f049fadfb0c0638fd , .u47e718afe537c25f049fadfb0c0638fd:hover , .u47e718afe537c25f049fadfb0c0638fd:visited , .u47e718afe537c25f049fadfb0c0638fd:active { border:0!important; } .u47e718afe537c25f049fadfb0c0638fd .clearfix:after { content: ""; display: table; clear: both; } .u47e718afe537c25f049fadfb0c0638fd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u47e718afe537c25f049fadfb0c0638fd:active , .u47e718afe537c25f049fadfb0c0638fd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u47e718afe537c25f049fadfb0c0638fd .centered-text-area { width: 100%; position: relative ; } .u47e718afe537c25f049fadfb0c0638fd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u47e718afe537c25f049fadfb0c0638fd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u47e718afe537c25f049fadfb0c0638fd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u47e718afe537c25f049fadfb0c0638fd:hover .ctaButton { background-color: #34495E!important; } .u47e718afe537c25f049fadfb0c0638fd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u47e718afe537c25f049fadfb0c0638fd .u47e718afe537c25f049fadfb0c0638fd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u47e718afe537c25f049fadfb0c0638fd:after { content: ""; display: block; clear: both; } READ: Characters in 10 Things I Hate About You EssayMost fairy tales with fairy in it are usually depicted as sweet, chubby little old ladies that are there to help out the damsel in distress. Fionas fairy godmother turns to out to be the villain of the story, because instead of wanting to help Fiona with her relationship with Shrek, she actually wants to ruin it so that Fiona can leave Shrek and marry her son, prince charming, who is just as mean-spirited as his mom, the fairy godmother. In Shrek parts I-IV there are comments made that relate to todays society, just to inject some humor in the story line and to leave us talking about the movie. For instance the fairy godmother, as mad as she is at King Harold, she stops at a fast food place to pick up some food and implies that her diet is ruined, and while ordering the food she also gets her son prince charming a happy meal along with the toy that comes with a happy meal. There are also more modern day characters in this film with the bartender being a crossdresser. According to one Shrek critic, This is the new world of fairy tales: parodied, ironized, meta-fictionalized pop-culture saturated? (Is Shrek Bad for Kids?). When Shrek gets captured by the police, the incident is being shown on TV, sort of in a COPS type of program, therefore the story has a mixture of old era versus new age technology and characters. One of my favorite parts in Shrek II is when they are having the ball to celebrate Shrek and Fionas marriage, and they are treating the event as your typical Hollywood red carpet award ceremony, which even include a commentator such as Joan Rivers commenting of the guest arriving at the party. Shrek is taking the role of the more modern day fairy tale suitable for both parents and kids to enjoy together. Most of the fairy tales from the 1800s finished with the prince and princess getting married and living happily ever after (Brothers Grimm ?). Since there is up to a part IV of Shrek to follow the original one, we can actually see Shrek and Fionas love evolve, they become parents, which like I stated above in most of the original fairy tales the heroine of the story winding up pregnant was never seldom the case, as the story usually wound up with the princess marrying her prince charming and the reader/viewer assuming that they lived happily ever after. Whether Shrek is considered something other than a fairy tale to some people, one thing that it does have in common with all of the fairy tales, is that his loyalty to Fiona is unbreakable. Despite all of the obstacles put in their way by those who want the relationship to fail, Shrek and Fiona overcome all of this adversity having their love triumph over all of it. One common denominator that Shrek has with all other fairly tales of the past is that he is willing to fight for his beloved Fiona and they live happily ever after ? with his beautiful ogre of a wife Fiona and their triplet little ogre children. One thing it does not have in common though is that Shrek sends the message that not everything comes easy in life. Shrek portrays a message that girls need more independence in life and they should not to leave their dreams up to their prince charming to accomplish.